05-07-2007
A refreshing brand
BPE has refreshed its brand after listening to client feedback about what characterised the firm.
Research undertaken with key businesses revealed that there was an external perception that the firm was changing and adapting itself and was succeeding in breaking the mould when compared to other law firms.
The research findings were used as the foundation for a striking new brand image for the 25-partner practice which relies upon photographic images of everyday items to represent the initials of the firm B, P and E.
"We wanted a brand that clearly removed BPE from the conservative image of many other law firms and instead positioned us as modern, innovative and commercial," said Senior Partner John Workman.
"Our new brand will be the springboard for continued growth and expansion. The photographic images we have selected reflect the fact that we understand the world in which our clients operate. It is this knowledge and understanding which enables our team to provide practical and commercial advice," he added.
Solicitors at BPE have been actively engaged in the process and were given the opportunity to select personal photographic images for the back of their business cards.
Alongside new corporate stationery and a suite of new brochures and client newsletters, the firm has unveiled an interactive new website, www.bpe.co.uk, which gives visitors the opportunity to create a personalised BPE to match their style and personality.
"Our new website has been designed with our clients in mind and I am confident it will prove to be a valuable resource for the business community," added Mr Workman.
The new brand has been created by ArthurSteenHorneAdamson, a Cheltenham-based agency that has won a series of national design awards during 2007.
Research undertaken with key businesses revealed that there was an external perception that the firm was changing and adapting itself and was succeeding in breaking the mould when compared to other law firms.
The research findings were used as the foundation for a striking new brand image for the 25-partner practice which relies upon photographic images of everyday items to represent the initials of the firm B, P and E.
"We wanted a brand that clearly removed BPE from the conservative image of many other law firms and instead positioned us as modern, innovative and commercial," said Senior Partner John Workman.
"Our new brand will be the springboard for continued growth and expansion. The photographic images we have selected reflect the fact that we understand the world in which our clients operate. It is this knowledge and understanding which enables our team to provide practical and commercial advice," he added.
Solicitors at BPE have been actively engaged in the process and were given the opportunity to select personal photographic images for the back of their business cards.
Alongside new corporate stationery and a suite of new brochures and client newsletters, the firm has unveiled an interactive new website, www.bpe.co.uk, which gives visitors the opportunity to create a personalised BPE to match their style and personality.
"Our new website has been designed with our clients in mind and I am confident it will prove to be a valuable resource for the business community," added Mr Workman.
The new brand has been created by ArthurSteenHorneAdamson, a Cheltenham-based agency that has won a series of national design awards during 2007.
