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InsightsPosts Tagged To The 'Intellectual Property' Service

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Protecting your vegan brand

For any business owner, brand protection will be a high priority but with the vegan market growing each year, finding a way to ensure your brand stands out from the crowd has become increasingly important. There are several intellectual property rights which, as the creator of a brand or product, you can register and protect. This article focuses on one in particular: registered trade marks.

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Commercial

i Spy With My Little i - Apple and its Naming Game

Adding to its diverse portfolio of gadgetry, Apple is rumoured to be releasing a television made to the same slick, high-spec standards as its existing range of devices: in fact, it is said to look like a "giant iPad." So far, so great. But the dilemma facing Apple is whether the mega corporation will brand its new product consistently with its other famous devices such as the iPhone and iPad.

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