Advertising & Promotion

We can talk you through the legal pitfalls to ensure any marketing or advertising you do to promote your business or your products is legally compliant.

Advertising regulations

Website compliance

All marketing and advertising must be an accurate description of the product or service, legal, decent, truthful,honest and socially responsible. As well as these regulations, there are two advertising codes of practice that you must follow to ensure any promotion is legal as well as specific requirements that apply to certain sectors such as food, alcohol, beauty products, environmentally friendly products, medicines and tobacco.

Our team can talk you through the legal pitfalls and ensure any marketing or advertising you do to promote your business or your products is legally compliant.

Comparative Advertising, how far can you go?

Comparative advertising, where you name a trademarked, branded competitor, is an area full of legal pitfalls. If you are considering such an approach, we can ensure the Ad is not misleading, meets the conditions set out in the Misleading and Comparative Advertising Directive and does not discredit the trademarks, trade names and any other distinguishing marks of your competitor. 

Protecting your website content

Content is the driving force behind any website, it generates traffic, builds your reputation and entices new business. If you are an online retailer selling your own branded goods, for example, protecting your images and content is critical. We can help to make sure your website content is fully protected.