BlogPosts From February 2012

Commercial

i Spy With My Little i - Apple and its Naming Game

Adding to its diverse portfolio of gadgetry, Apple is rumoured to be releasing a television made to the same slick, high-spec standards as its existing range of devices: in fact, it is said to look like a "giant iPad." So far, so great. But the dilemma facing Apple is whether the mega corporation will brand its new product consistently with its other famous devices such as the iPhone and iPad.

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Commercial

Privacy Policy: Do your terms & conditions turn off consumers?

Protection of personal data has never been considered the "sexiest" of subjects. Even as an enthusiastic commercial lawyer, I have to admit that the topic of data protection would be more likely to send your guests running for the hills than to stimulate conversation at a dinner party (although I’ve yet to try it). And in this fast-paced culture where almost anything can be purchased at a click of a button (but only if it can be delivered yesterday), do people even know what a privacy policy is, let alone take the time to read these statements and consider what may happen to their personal data? Surprisingly for many, a recent report from research group Forrester seems to indicate that the answer is yes.

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