BlogPosts Tagged To The 'Intellectual Property' Service

Commercial

The importance of choosing your brand name carefully

A recent local news story has served to highlight the importance a name has in brand strategy. Nationwide gym chain "The Gym" is shortly to open in Gloucester in direct competition with local Gloucester fitness centre "The Gym". Confused? If you are, you are almost certainly not alone.

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Commercial

i Spy With My Little i - Apple and its Naming Game

Adding to its diverse portfolio of gadgetry, Apple is rumoured to be releasing a television made to the same slick, high-spec standards as its existing range of devices: in fact, it is said to look like a "giant iPad." So far, so great. But the dilemma facing Apple is whether the mega corporation will brand its new product consistently with its other famous devices such as the iPhone and iPad.

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